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To understand URL redirect is pretty simple, it’s a server-based function to send the user from one web location to another. The redirects are implemented for many reasons by websites due to the change of their address. Among them, the most significant motive is to synchronize your site with the latest search engine optimization techniques. Let’s not waste your time and dig into how redirects can affect your SEO.
You must bear in mind that 301 redirect has the most significant impact on SEO. Page Rank is the factor to measure how strong your webpage’s SEO is, and you must know its relation with 301 is.
Before 2016, 301 affected the page rank negatively, but things have reversed completely today. It was assumed that a website could suffer about a 15% loss in page ranking if it uses 301 redirects. Google’s former head of Webspam, Matt Cutts explained this procedure but didn’t mention an exact figure of loss that can be faced in page ranking due to redirects. However, it was officially announced on June 2016, that no website would face downfall in page rank due to the redirections. Instead, it can result in boosting the organic traffic of a webpage.
If you are familiar with SEO, then you might also know that not all redirects result in betterment. Some of them can be risky and can damage the SEO of a website. That makes it essential to know about the redirects associated with your website. You can use SST’s URL redirect checker!